I worked freelance for Cole & Weber to concept this holiday promotion for various media to fit into the Lottery’s existing “Department of Imagination” campaign and branding. It was outdoor and part of a mall advertising takeover but my favorite use was as a series of social media posts. A 25-day social media advent calendar of sorts called the #lotterywishlist

Client: Washington State Lottery
Agency: Cole & Weber United
Copywriter: Dean Saling