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They called them BodyBugs on Biggest Loser and marketed them through a licensing agreement with 24-hour fitness. This is the same device but re-branded for a general consumer market.

This was a proposed campaign and instead of these ads, the company went with a celebrity endorsement strategy.  Regardless, the inspirational message has made this one of the my favorite campaign concepts.

I was responsible for a wide range of the process with this campaign. From setting strategic direction to art and design and the copywriting.

Client: Bodymedia
Agency: Williams Helde