I’m an advertising art director, graphic designer, and have been a creative director at three different agencies.
I believe in doing good work, but I also believe in doing work that does some good.
The digital world has empowered us with the information to make a choice every time we open up our wallet. And across the board, we are choosing to not do business with business as usual companies.
I believe your business practices and products must rest on a foundation of good intent for your customers and the world. Without a moral ecosystem, there is no big idea or media magic that can help your brand.