Ethics and principles in advertising? You betchya.
The digital world has empowered us with the information to make a choice every time we open up our wallet. And across the board, we are choosing to not do business with business as usual companies.
I believe your business practices and products must rest on a foundation of good intent for your customers and the world. Without a moral ecosystem, there is no big idea or media magic that can help your brand.
So I do my very best to work with upstanding companies. I strive to find the true good in what they do, then show it to the world.